Tori Daley is a multidisciplinary creative with a passion for vibrant design and photography. Born and raised in South Florida, Tori's upbringing in such a colorful and dynamic environment has significantly influenced the playful and bold designs within Fresh Set. Her journey into motherhood brought new challenges and discoveries. When she became pregnant with her first son, her ability to express herself through traditional creative outlets slowed down. In search of new ways to maintain her creative spark, she found solace and joy in her everyday self-care routine, particularly through press-on nails.

As Tori navigated the complexities of motherhood, she quickly realized that self-care would need to adapt. Press-on nails became her quick, delightful escape—a few minutes of self-care that could transform her entire day. Ever since she can remember, Tori has loved experimenting with funky, interesting nail designs that authentically express who she is. However, she often found existing press-on nail designs to be generic, lacking in character and genuine artistry. This led her to create Fresh Set, a brand dedicated to offering bold, playful, and creative nail designs that allow women to express their true selves through a quick and enjoyable self-care routine. With Fresh Set, Tori aims to spark joy and add a touch of fun to every beauty routine.